What this is
You've heard the hype cycle. You've watched the think pieces. You've sat through the "AI is going to replace everything" conversation at least once a quarter since late 2022.
This guide is for everyone who eye-rolled the first time someone said "prompt engineering" — and who still isn't sure they were wrong to do so. We're not here to sell you on ChatGPT. We're here to explain what it actually does so you can make your own call.
What's useful. What's not. Where it confidently generates nonsense. How to tell the difference. No cheerleading required.
What's inside
- What ChatGPT actually is — not the VC pitch version
- Where it genuinely saves time vs. where it wastes yours
- Why it sounds so confident when it's completely wrong — and how to catch it
- The prompting basics that actually matter (two of them, not forty)
- How to use it without becoming dependent on something you don't understand
- An honest assessment: when to use it, when to skip it, when to be suspicious
Name your price — including zero.
This guide is free. If it helps you avoid a bad decision or saves you an afternoon of confusion, great. If you want to throw something our way, cool. But you're not handing over your email to get a PDF.